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VivaKi Taps VINDICO’s Leading Video Technology Platform as Preferred Partner New York, NY (PRWEB) November 15, 2012

VINDICO, the first ad management platform for video, announced today the company is expanding its longtime partnership with VivaKi, a division of Publicis Groupe. The multi-year deal allows Publicis Groupe agencies to utilize the full VINDICO product suite for all of their brand advertisers’ digital video ad initiatives.

Since 2010, VINDICO has collaborated with VivaKi after being selected as the preferred video technology partner to power a global, market-wide research initiative, The Pool. Together, VINDICO and VivaKi formed The Rising Tide Co-Op to build a new, choice-based online video ad model, ASq. The model, which is currently in its third year has powered 220 campaigns for 43 clients. This alliance to provide services and technologies, including ad serving, tracking, and market-leading real-time analytics to their clients, is now expanding to include interactive units, targeting and verification. VivaKi agencies can also now take advantage of VINDICO’s demo-verification partnerships with Nielsen and comScore on any digital video campaign.

“Our goal is to help advertisers tell their best story to the right audience anywhere online,” said Matt Timothy, President of VINDICO. “As major TV advertisers increasingly turn to the medium of digital video, it is critical that we provide them with a consistent, effective and trusted way to track their online spend. By working with VivaKi, together we are bringing more transparency to the online video ecosystem.”

“Online video provides tremendous opportunities for storytelling, and brand advertisers see the power it can have in reaching consumers,” added VivaKi’s EVP of Partnerships Sean Kegelman. “VINDICO created the ‘gold standard’ for tracking and analytics in digital video, and they are now helping us get to the next level. Advertisers will benefit from their leadership.”

VINDICO delivers one third of all digital video ads in the United States. The company provides video advertising management solutions to over 200 brands through their leading agency groups such as GroupM, Havas, IPG, Publicis and Omnicom. The VINDICO solution reduces complexity for advertisers by providing an efficient and reliable way to serve video ads across multiple publishers and networks.

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About VINDICO

VINDICO is the first ad management platform dedicated exclusively to video and sits at the center of the digital video ad eco-system, delivering more than one-third of all digital video ads. VINDICO’s video ad management platform gives brands and agencies a single solution to serve, track and measure all of their digital video ad activity. Since 2006, VINDICO has been the gold standard in digital video platforms and works with top media agencies and their clients. Through continued technology innovation, VINDICO also helps companies increase engagement with interactive video ad units for their customers which boost the results of their investments. For more information, please visit s on Twitter at @vindico_group.

About VivaKi

VivaKi is part of Publicis Groupe, the world’s third largest communications group. VivaKi aggregates the marketplace influence of four autonomous brands, including two global media agency networks: ZenithOptimedia and Starcom MediaVest Group; and two leading digital marketing agencies: Digitas and Razorfish. On behalf of its agency brands and their clients, VivaKi faces the market to help identify and build technology, message distribution, audience aggregation and content solutions for the future. Sitting at the core of VivaKi is the VivaKi Nerve Center, which serves as a think tank, R&D center and testing ground to activate new pathways for clients to connect with consumers in an increasingly digital world. VivaKi also includes a Talent & Transformation Practice, which leverages the scale of the VivaKi brands to develop and deliver tools and approaches designed to attract, develop, train, motivate and reward the world's best people. Serafino (646) 833-0206 Email Information

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Third Consecutive Year of Recognition as One of Canada’s Fastest Growing Companies Ottawa, Ontario (PRWEB) November 14, 2012

Solace Systems has been named one of Canada’s fastest growing technology companies in the 15th annual Deloitte Technology Fast 50™ awards. The Fast 50 program recognizes the 50 fastest growing technology companies in Canada, based on the percentage of revenue growth over five years. Solace’s increase in revenues of 1,512 percent from 2007 to 2011 resulted in a ranking of 11.

“Canadian Fast 50 companies innovate, demonstrate entrepreneurship, create jobs, and invest in R&D,” said Richard Lee, National Leader, Technology, Media & Telecommunications Industry Group, Deloitte. “Solace Systems is an example of a company that shows passion, determination and drive that are so important for growth in the technology sector.”

CEO Craig Betts attributes Solace’s 1,512 percent five year growth to the mainstream acceptance of middleware appliances across a wide range of verticals including financial services, energy, government, internet, gaming, telecom and transportation. “Companies are simultaneously facing rapid growth in the amount of information they need to manage, a move to more real time requirements, and globalization of their business processes. We help our customers deal with these challenges while lowering costs by as much as 80%,” said Betts.

The Deloitte Technology Fast 50™ program recognizes leaders in the Canadian technology industry and tracks the successful growth of Canadian-grown global leaders. The program augments the broader Deloitte North American Technology Fast 500™ initiative, with winners automatically eligible for this elite ranking.

To qualify for the Deloitte Technology Fast 50™ ranking, companies must have been in business for at least five years, have revenues of at least $5 million, be headquartered in Canada, own proprietary technology, and conduct research and development activities in Canada. A panel of industry experts evaluates and judge companies based on four key criteria: competitive advantage; size, growth, and market attractiveness; management effectiveness and organization; and financial performance.

About the Deloitte Technology Fast 50™

The Deloitte Technology Fast 50™ program is Canada’s pre-eminent technology awards program. Celebrating business growth, innovation and entrepreneurship, the program features four distinct categories including the Technology Fast 50™ Ranking, Companies-to-Watch Awards (early-stage Canadian tech companies in business less than five years, with the potential to be a future Deloitte Technology Fast 50TM candidate,) Leadership Awards (companies that demonstrate technological leadership in four industry subcategories: hardware/semiconductor, software, telecommunications and emerging technologies) and the Deloitte Technology Green 15™ Awards (Canada’s leading GreenTech companies that promote a more efficient use and re-use of the earth's resources in industrial production and consumption.) Program sponsors include Deloitte, Gowlings, Wellington Financial, TMX Group, HUB International HKMB, National Angel Capital Organization, CVCA, MaRS and IGLOO Software. For further information, visit st50.ca.

About Solace Systems

Solace Systems provides high-performance messaging middleware solutions that let companies efficiently distribute data to desktop, enterprise and mobile applications with higher performance and at lower cost than alternatives. The foundation of Solace’s solution is a turnkey appliance that’s available in two sizes to meet the needs of a wide range of businesses. Solace has been successfully deployed by customers in financial services, government, internet services, telecom, transportation and logistics.

Larry Neumann Solace Systems 613-271-1010 x1067 Email Information

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